100% Domestic Equity Capital

It produces powder detergent, liquid detergent and industrial cleaning products, which started production in Gaziantep Küsget Gatem Wholesalers Site on January 1, 2007. 35% of our total trade consists of exports, 35% domestic dealers and 30% national channels.

Powder Detergent Production

Hand washing powder detergents and matic detergents for automatic washing machines.

Liquid Detergent Production

Liquid dish soap, softener, glass and surface cleaners, kitchen-bathroom cleaners, acid and alkali based household cleaning products.

Cosmetics Production

It has become one of the leading detergent manufacturers in Türkiye by producing liquid hand soap and shampoo.

Apart from our main brands Pelicell, we maintain our diversity in the sector with our Gürcell-Gürsell, Galgon-GRS AWWA Automat brands. Our company, which adopts quality and standard as the basic principle in production, also produces detergents for national chain stores.

Important breakthroughs have been made with our Pelicell brand in foreign trade and we export to the Middle East, Turkic Republics, African and Balkan Countries. Our export activities for new markets continue.

Our company, which makes significant investments in the domestic market with our Pelicell and Gürcell brands, serves the traditional channel and retail sector with the regional dealers we have created.

Our Mission

To be able to produce products that respect people and nature, to prioritize quality and customer satisfaction, and to conduct a sustainable trade. For this, we continue our R&D and P&D studies with the principles of "continuous development and continuous change" by keeping consumer satisfaction at the highest level.

Our Vision

"Cleanliness is Civilization." with the principle of producing products that empower cleaning and looking to the future with confidence. In this way, our goal of being the leading company in the sector with high quality, affordable and new products in domestic and international markets is at a high level.

Quality

As GÜRSELLER KOZMETIK, our primary goal is; to offer our consumers products that make daily life easier and that are sensitive to the environment and social health. Considering this goal, we aim to continuously improve product quality by guaranteeing product safety in order to meet the expectations of our customers and increase customer satisfaction. As GÜRSELLER KOZMETIK, we fulfill our legal obligations both at home and abroad for every product we produce. Our domestic products are registered in accordance with the regulations of the Ministry of Customs and Trade.

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